Founded in 2019
We bridge back-office support, operations, finance, marketing, technology, and strategy to support and align the five essential tracks of every business. We partner with owners to build an executive and management team to lead and support the workforce to serve your customers. You keep doing what you do best – let us handle the rest.
Our Team
Randall Tolbert
Managing Partner
Randall is passionate about investing and mentoring entrepreneurs by creating and building companies who offer both personal and professional growth. His lifelong entrepreneurial spirit and leadership skills led to developing and growing multiple companies. After spending a decade working public accounting and M&A with both KPMG and Accenture, Randall took his skills to a new level and matched them with his entrepreneurial prowess turning ideas into successful companies.
In his current role Randall focuses on making investments in outdoor service businesses that are led by entrepreneurial leaders.
Dexter Maxwell
Partner
Dexter has over 15 years of experience with project management, procurement, managing customers and managing workforce. Dexter is the founder of Maxwell Landscape Construction, formerly known as Maxwell Gardens, since 2012.
In his current role Dexter focuses on advising with outdoor service businesses in all areas of operations.
Tara Potts
Chief Financial Officer
Tara has over 25 years of experience in the areas of finance and accounting. She began her career as an audit professional with KPMG and continued her career working with companies such as BellSouth Telecommunications and Prudential Real Estate Investors. After returning to the public accounting arena for 12 years with Frazier & Deeter, Tara has most recently worked as a fractional CFO and Controller focusing on small, independently owned companies.
In her current role Tara consults with outdoor service businesses in all areas of their financial and back office processes and operations.
Zach Coward
Chief Operating Officer
Zach has over 14 years of experience in the areas of operations, sales, and marketing. He began his career working internationally with Cummins and continued his career working with domestic companies in the telecom and outdoor professional services industries. After selling his own privately-owned company, Zach has focused on the development and management of startups.
In his current roles as COO of FiveTraks and Executive Director of Take It Outside, Zach develops and executes scalable strategies focused on sustainable growth.